Tips for Impressing Your Clients with Your Closing Gifts
It can be difficult to figure out what to get your client at closing. However, it's an important step in keeping them recommending and coming to you in the future. We’ve put together a list of tips to help make sure their closing gifts leave them with a positive reminder of their experience with you.
Make it about the client.
Your logo front and center on a gift can become a giant eye sore to what might be a great décor item. You want your clients to be able to display your gift with pride so they can hopefully look at it on a regular basis. If your closing gift is thoughtful and touches your client on a personal level, they will think about you every time they see it, without the need for your logo. Including business cards or other marketing items along with your closing gift can achieve the same effect you want and branded gifts are still a great way to keep your name in front of them, but we’ll circle back to that shortly.
Try to pick something that lasts.
As just mentioned, you want your gift to be a constant reminder of their great experience with you. While giving tickets to local events or experiences may create a memory they will never forget, that experience will likely overshadow you handing them those vouchers. Something personally picked out with them in mind that they can look at regularly will remind them of you every time they see it.
Consider your clients’ interests, personalities, and location.
To really leave a mark with you clients, factor in their interests or where they bought a house. For example, if they just purchased on the lake, try choosing something to accent their new lake lifestyle. Don’t just get the same gift for every client. We’ve put together an interactive free closing gift finder to help you narrow down some great options.
Consider giving clients a choice of gifts.
Not only does this help narrow down a gift choice that they will actually use, but you can avoid offending someone at the same time. For example, a wine gift basket is not a great choice for someone who doesn’t drink alcohol. Towards the end of closing, you can bring a printout with 3 choices and let them decide which they like best.
Add a personalization for extra sentiment.
There is an extra sense of accomplishment in allowing your client to remind themselves that “this is mine” with something that has their name on it. It’s a great feeling that they won’t soon forget.
The closing is not the end.
Despite how the name sounds, this is really just the beginning of your relationship with your client. This is where branded gifts come back into play. Anniversaries of closings are a perfect time for small branded gifts. Maybe a calendar or kitchen measurement chart, a grocery tote, or even a flash drive.
Were these tips helpful or did we miss any? Let us know in the comments.